Choma Coffee Co.

The problem

A young Choma roaster needed a brand that felt rooted in the Southern Province while standing on shelves next to international names.

Our solution

A full identity system: wordmark, packaging, business stationery, and a launch micro-site — all built around a copper-and-emerald palette that mirrors the local soil and hills.

Results

• Picked up by 14 retailers in 90 days
• Sold out of launch run in 6 weeks