Facelite

The problem

Mainstream social apps are heavy, data-hungry and tuned for Western audiences. Facelite needed a fast, low-data experience built for African creators and their followers — with a bold, ownable brand.

Our solution

We shipped Facelite end-to-end: brand identity in deep crimson, cross-platform product with offline-first feeds, image compression tuned for 3G, and a creator-first algorithm — all in a single lightweight bundle across web, iOS and Android.

Results

• Sub-20 MB install size on Android
• First feed paint under 1.2s on 3G
• Launched on web, iOS & Android in 14 weeks